I think its mostly the RX100, but the X10 probably has some impact too - although I wasn't under the impression that the X10 was selling all that incredibly, or that Fuji needs it to. Sony obviously goes after huge sales and seems to have hit their mark with the RX100.
And yeah, the lens is faster while retaining its great sharpness, the sensor is a bit better at higher ISO's (but not competitive with either the X10 or RX100), and the handling, while already wonderful, is even better with the aperture ring and additional ND / Focus control.
-Ray










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