Mine starts with 110 (curious what the "0" stands for) and is fine too.
EDIT: answering my own question, X100s from Japan have no letter in the serial number. So it's a "11x"
It's also the year, quarter, in addition to where it was made. See this quote from @flysurfer in the Fuji X Forum:
Originally Posted by flysurfer
IIRC, first letter is the year, second leter is the quarter, third letter is the market that the camera was destined to.
Of course, the camera also has an internal serial number which is different from the engraved one, and it also has its day of production stored in every pic. It's all accessible with ExifTool as part of the Fuji Maker Notes.
That way, it was always pretty easy to find out whether a X100 was produced before or after the cutoff date. IIRC, production with new lens assembly cameras startet someday in December 2011.
Also note that there can be a discrepancy between the engraved production quarter and the actual production date. It seems like the cameras receive their engraved serial numbers at a later date, possibly days or weeks after their actual production.