Sony RX10 for $937. Should be open box but reported to be new.

Adorama has been selling open box RX10's for $937. People that have received them report that they are not open box but new. Selling new as refurbished or open box is a common technique to undercut the price structure. Apple commonly does this in it's store. I've gotten "open box" items where they simply cut the seal. It's clear that the box has never been opened. I'm just surprised it's happening so soon after introduction for a fairly well received camera.

Sony DSC-RX10
 
Yeah, a lot of discussion of this on DPR. Evidently Adorama has a pretty large stock of them and they're not selling at $1300. The camera has been well received critically but fits a niche that may or may not really exist - a really high end bridge camera. Most people who really want a bridge camera aren't looking for high end and most looking for high end aren't looking for a bridge camera. I was really interested in this camera and liked it a lot when I got to shoot with one, but when I came down to it I stayed with higher end gear to get past a couple of compromises that really bugged me with the RX10. And a lot of bridge camera buyers would probably rather have the extra zoom range at a lower cost that many of the other bridge cameras offer and won't be all that concerned with the lens performance, speed, high ISO, etc...

Or maybe that's not what's going on at all, but it surely appears to be the case...

-Ray
 
There are reports from different parts of the world saying the price has gone down as well. I wonder if Adorama is forshadowing a price reduction. The Sony website tends to lag real world pricing a bit. The margin on electronics retailing is so low I doubt Adorama can sell it for that cheap without getting a break on their cost.

Also, there are people on DPR considering replacing their NEX 7's with RX10's. The two big reasons are the lens and the video quality. I hope they implement the same video processing on the RX100 through a firmware update.
 
$1499 is the retail price in Australia for the RX10. Grey market appears to be closer to $1200. Either way it's a lot of money.

I think that Ray might have summed it up perfectly here:

Most people who really want a bridge camera aren't looking for high end and most looking for high end aren't looking for a bridge camera.

But...I dunno. I'm personally not looking for a high end bridge camera, but maybe others are???
 
I just could never justify spending that much on a bridge camera, much as I might like to have it. for me (and I like bridge cameras, especially as I am tiring of lens changing) its too much. I'll be getting the Olympus instead, but even that needs to go lower for me to have it.
 
Adorama was also selling them via their ebay store for that price, and in the description, it said they were "new, unopened". So they either made a mistake in the listing, or they are new.
 
The Fuji XS1 dropped from $1000 to below $400. This is a nicer camera, but I think the small target consumer group idea is spot on. I'll be really interested to see how the Stylus 1 does. Not nearly as nice but much cheaper and with a longer zoom range.

Here's an open question: at what price point would the RX10 become just too irresistible?
 
It's WAY more versatile than the RX100 mkII which was recently $800 (or maybe even slightly more). For people who aren't into "tiny" cameras (like me) this is preferable.

Wow, quite apples to oranges. Rx100 is pocket size and Rx10 is perfect in a backpack. The only thing close about them is model name.
 
they both take photos and they have the same sensor and "IQ". One is compact, the other has a faster constant aperture and a longer zoom range and weighs more. They may not appeal to the same buyer, but they are as similar as they are dissimilar (if that makes any sense).
 
I remember when all zooms were considered compromises. (It was last week, I think :tongue:) As technology improves, the bridge camera could just become "good enough" that differences with ILCs become irrelevant. My problem with them is that they are just still a bit too heavy for me not to just take the EM5 or its equivalent.
 
I remember when all zooms were considered compromises. (It was last week, I think :tongue:) As technology improves, the bridge camera could just become "good enough" that differences with ILCs become irrelevant. My problem with them is that they are just still a bit too heavy for me not to just take the EM5 or its equivalent.

Exactly right about the weight. Certainly for this kind of bridge camera. The Olympus Stylus 1 may be a whole 'nother smoke but it also has that smaller sensor. Then again, it's also half the price and small enough to fit in a jacket or coat pocket. Everything is a compromise. But when I look at the RX10, as cool and as lovely as it is, I say why not just pick up an EM5 on closeout?
 
I say why not just pick up an EM5 on closeout?

The E-M5 as a body may be better, but there is no lens like the 28-200 f2.8 of the Sony in the m43 line-up.....and there never will be. The Panasonic 35-100 f2.8 covers the long end (for a about $100 more than the Sony......but then you need to find another $650 for the E-M5......and still not have from 28-70mm covered.....a focal range that most folks won't give up).
 
Bridges are a compromise too far. I have had 2 or 3 and could never get over that itchy feeling of "jack of all trades, master of none"

I certainly see your point, Bill. But, sometimes, a jack of all trades is what you need. In the case of a camera like the Olymous Stylus 1, the camera is small enough when powered down to fit in a jacket or coat pocket, small enough to be allowed past security at a sporting or entertainment venue, and flexible enough to take a decent shot of action on the field or onstage and then, a second or two later, a shot of my friends sitting next to me. It's a another case of having the proper tool for the a given situation. But as one's only camera? Maybe not, if one is an enthusiast. Probably yes if one usually uses a iPhone.
 
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