There will be a two hour window to get this for $229. Adorama sells through the Rakuten marketplace. From 12pm-2pm Pacific there will be a $20 off $50 Rakuten marketplace coupon. That coupon code is IWANT20. So it should be $229. Rakuten.com - Pentax k-01 16.3 Megapixel Mirrorless Camera (Body Only) - Black - 3" LCD - Optical (IS) - 4928 x 3264 Image - 1280 x 720 Video - HDMI - HD Movie Mode Also, you can try to shave another 5% off through cashback. Rakuten cashback - Up to 5.0%. Compare cashback rates. That would make it $219. Available in black and yellow.