Beyond having no AF lag, and presumably no actual physical AF system, must mean lens design will be much simpler, lighter and cheaper?
This technology also has issues for the photographers intention: what if you meant only to have the flower in the foreground in focus- can you lock the image to one focus point?
If you do a slide show of these images, would it also rack through the near-to-far focus range for each image?
The full size images on the site appear to be square format and about 900 * 900 pixels. A bit small, but frankly if it delivers a 6-8 MP image would be fine for me, and most snap-shooters.