- Location
- Milwaukee, WI USA
- Name
- Luke
A customer of mine brought in an article he read in the newspaper a few weeks back. While the story is specificly about bookstores, it clearly extends to my business of record stores (and actually further to physical stores that sell ANYTHING). I thought about sharing it after reading Don's New Year's resolution to buy more records from his local shop (something I can definitely get behind). While I am not a bibliophile I still occasionally shop at book stores, I never buy books online......mostly because I am not looking for a specific book. I like to browse and see what's available.
I can't imagine buying a shirt or a pair of jeans without looking through a rack of clothes and holding it up to see how it looks or trying it on, but at the rate shopping malls are folding, eventually we may have no choice.
Occasionally I'll have a customer come in looking for a specific record.....they'll go to the right genre, look in the right spot of the alphabet and if I don't have it, they'll just leave. That is "buying" vs. "browsing" or "shopping". For some things, "buying" is fine. I need a gallon of milk, I go to the corner store and buy the gallon of milk and leave. But when I want a new book or some new tunes, I want to go "shopping". Have you ever tried "browsing" Amazon? You can't. Not in any real, pleasurable way. If you don't want to see the places you like to browse being closed, I suggest we all close our internet "browsers" a little more often.
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I can't imagine buying a shirt or a pair of jeans without looking through a rack of clothes and holding it up to see how it looks or trying it on, but at the rate shopping malls are folding, eventually we may have no choice.
Occasionally I'll have a customer come in looking for a specific record.....they'll go to the right genre, look in the right spot of the alphabet and if I don't have it, they'll just leave. That is "buying" vs. "browsing" or "shopping". For some things, "buying" is fine. I need a gallon of milk, I go to the corner store and buy the gallon of milk and leave. But when I want a new book or some new tunes, I want to go "shopping". Have you ever tried "browsing" Amazon? You can't. Not in any real, pleasurable way. If you don't want to see the places you like to browse being closed, I suggest we all close our internet "browsers" a little more often.
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