The name is kinda funny, but this new iPhone camera app designed and built by Smugmug is fantastic. It really provides much better and much more usable control over the camera settings, like focus and exposure, more so than other apps that do similar things. There are also a number of filter and effects available, but most have to be purchased as in-app purchases. In general, the UI is beautiful and very well thought out. As an interaction and visual designer myself I really appreciate the thought they put into it. Highly recommended. Camera Awesome - Awesomize Your Memories OK - that's weird! I published this in what I thought was the Open Gear Talk forum, but it posted in the film forum. It is so anti-film! Can someone please correct this? Sorry and thanks!