With the recent price reduction down to $299, is Panasonic giving up on the LX7? That's a huge price drop so soon after the introduction. Reviewers were just publishing their reviews about it this month. I can think of a couple of reasons why they have reduced the price so quickly. One, they have ceded the high end premium compact market to the Sony RX100. At $499 it was just not price competitive. Thus now they are shooting to fight it out in the $300 range market occupied by the small sensor compacts. Two, they have decided they can't compete and are ending this model and cutting their losses. An instant 40% drop has the feel of a fire sale. Especially so soon after launch. Either way, the LX7 must be selling horribly or they wouldn't have had to do this. One can fault the bad economy for hurting sales, but the RX100 at twice the cost still seems to be selling like hotcakes.