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Leica CEO on Bloomberg Television

Discussion in 'Leica M Forum' started by Biro, Dec 12, 2012.

  1. Biro

    Biro SC All-Pro

    Aug 7, 2011
    Jersey Shore
    Steve
  2. Luke

    Luke Super Moderator

    Nov 11, 2011
    Milwaukee, WI USA
    Luke
    The interviewer couldn't believe that a camera could cost $8000.
     
  3. Pelao

    Pelao SC All-Pro

    Jul 11, 2010
    Ontario, Canada
    Stephen
    Yeah, well, it's not a camera it's a Leica:rolleyes:
     
  4. Luke

    Luke Super Moderator

    Nov 11, 2011
    Milwaukee, WI USA
    Luke
    the president of Leica then chimes in and adds (with a smile)...... "only $8,000"
     
  5. Biro

    Biro SC All-Pro

    Aug 7, 2011
    Jersey Shore
    Steve
    Ah, yes. Leica. Far be it from me to criticize any of their products. But in listening to the CEO, I am reminded that Leica essentially has no choice but to position themselves as an ultra-high end company and charge for their wares accordingly. Not that Leicas could ever be considered inexpensive for any given time in the company's history. But competition - and good products - from Asia presented them with a choice: Move most of their production to Asia and begin building cameras and lenses to a price point... or use the ultra-luxury business model. If Leica wasn't getting $8,000 for camera bodies and $2,000-$3,000 for lenses they'd be out of business, like so many other makers of fine equipment.
     
  6. Yeats

    Yeats SC All-Pro

    Jul 31, 2012
    New Jersey, USA
    Chris
    I bet in Times Square you can buy a LikeA for $200.
     
  7. Duane Pandorf

    Duane Pandorf SC Top Veteran

    868
    Apr 25, 2011
    Western NC
    After seeing that I ordered 5 of each.