Leica CEO on Bloomberg Television

Discussion in 'Leica M Forum' started by Biro, Dec 12, 2012.

  1. Biro

    Biro SC Hall of Famer Subscribing Member

    Aug 7, 2011
    Jersey Shore
    Steve
  2. Luke

    Luke Super Moderator Subscribing Member

    Nov 11, 2011
    Milwaukee, WI USA
    Luke
    The interviewer couldn't believe that a camera could cost $8000.
     
  3. Pelao

    Pelao SC All-Pro

    Jul 11, 2010
    Ontario, Canada
    Stephen
    Yeah, well, it's not a camera it's a Leica:rolleyes:
     
  4. Luke

    Luke Super Moderator Subscribing Member

    Nov 11, 2011
    Milwaukee, WI USA
    Luke
    the president of Leica then chimes in and adds (with a smile)...... "only $8,000"
     
  5. Biro

    Biro SC Hall of Famer Subscribing Member

    Aug 7, 2011
    Jersey Shore
    Steve
    Ah, yes. Leica. Far be it from me to criticize any of their products. But in listening to the CEO, I am reminded that Leica essentially has no choice but to position themselves as an ultra-high end company and charge for their wares accordingly. Not that Leicas could ever be considered inexpensive for any given time in the company's history. But competition - and good products - from Asia presented them with a choice: Move most of their production to Asia and begin building cameras and lenses to a price point... or use the ultra-luxury business model. If Leica wasn't getting $8,000 for camera bodies and $2,000-$3,000 for lenses they'd be out of business, like so many other makers of fine equipment.
     
  6. Yeats

    Yeats SC All-Pro

    Jul 31, 2012
    New Jersey, USA
    Chris
    I bet in Times Square you can buy a LikeA for $200.
     
  7. Duane Pandorf

    Duane Pandorf SC Top Veteran

    868
    Apr 25, 2011
    Western NC
    After seeing that I ordered 5 of each.