It's true: The Nikon V1 kit with 10-30mm can be had from Adorama in New York (a very reputable authorized dealer) for $380. Read the details via 1001noisycameras.com: Discounted again: Nikon V1 w/10-30mm for $380 (was $445) [updated] - 1001 Noisy Cameras EDIT: Sorry for my typo in the headline. Obviously I meant Nikon and not "Nikson." I blame the iPad. I guess I should have posted this under the Photo Gear Feals and Promotions forum. If the administrators feel this should be moved, that's fine. I guess I was just so excited by the price of the V1.