43 Rumors | Blog | Olympus terrible financial results. Time to change something! (POLL: your suggestions) 43rumors reports another bad year for the Olympus imaging division with sales and market share falling despite an increase in camera sales worldwide. So is this bad news? Yes its another of those problems with Olympus threads! Does the fact that Olympus are primarily an optical company and not a division of a huge electronics corporation have an effect on this? While realising that this is not a Bloomberg channel website, it does strike me that yet another specialist optical and camera company may be in trouble. We've seen Pentax slip away over the years to become almost marginal and the swallowing up of Minolta. Is this another? So in the spirit of helpfulness (is that a word?) lets all chip in with some free advice so that we can "save" one of our favourite companies. Your suggestions please on what Olympus can do to produce products that stun the world and restore them to former glories. I'll start off with my suggestion. GET A BETTER SENSOR FOR YOUR M4/3 CAMERAS!!!