(2/10/13) Update. Price is back. Check this post for details. https://www.photographerslounge.org/f38/panasonic-lx7-$289-299-a-14450/index2.html#post113709 Seems like it was just yesterday this came out for $499. Now $299 at B&H: LINK Same price at J&R. Use coupon TURKEY10 to take $10 off making it $289. LINK Also Samys: LINK Same price directly from Panasonic now: LINK If Panasonic is doing it, I'd expect everyone to match.