Amateur Photographer, a UK based photographic magazine, carried a number of reports based on an interview with the VP of Samsung's camera division. Samsung believe that it is only a matter of time before ILC sales overtake traditional SLR sales and that their NX system will be a major player in that market. Taken together with Samsung's strong position in the compact camera market they aim to be the best selling camera brand. Once upon a time Samsung also aspired to be the number three DSLR brand with their GX cameras before they abandoned that market so only time will tell. But the success of the EX1/WB500 suggests that they do have what it takes to produce cameras the equal of anything else on the market. It's good news for serious compact users - new products from Samsung and a strong challenge to Sony, Olympus and Panasonic can only be good for the consumer.