As expected, Sony today announced the NEX-7 flagship camera along with the mid-range NEX-5N and three new E-mount lenses. The NEX-7 is aimed directly at the enthusiast market. Selected specifications: Integrated electronic viewfinder without the "DSLR hump" 2.4M dot OLED EVF with eye sensor Three control wheels for extensive tactile control over camera operations New 24MP sensor for class leading resolution with ISO range 100-16,000 Flip-style (90 degrees up/45 degrees down) 922K-dot 3-inch rear LCD display Integrated flash and hot shoe Progressive 1080p60 HD movie recording with built-in stereo mic and full manual exposure control The NEX-7 will be priced ~$1200 body only or ~$1350 with 18-55mm kit lens (a black version of which will only be available with the NEX-7). The NEX-5N is an update to the existing NEX-5 which increases the sensor resolution to 16MP, ISO range of up to 25,600. Both the NEX-7 and 5N offer a 0.02s shutter lag, 10 FPS burst mode, improved autofocus speed, and full 1920X1080 HD video at 24P or 60P using AVCHD with manual control over exposure. Interestingly, the NEX-5N offers a touch screen, while the NEX-7 does not. The NEX-5N will cost ~$600 body only or $700 for 18-55mm lens kit. There will be an optional EVF for the NEX-5N which will feature the same 2.4MP OLED specification as the integrated EVF in the NEX-7 and priced at ~$350-399 based. The three new Sony lenses include the long-awaited Zeiss 24mm f/1.8 (36mm equivalent angle of view, expected price ~$1000), Sony 50mm f/1.8 OSS (optically stabilized, 75mm equivalent, expected price ~300), and Sony 55-210mm f/4.5-6.3 (expected price ~$350) pictured below: As a reminder, if you're excited about the Sony NEX systems, check out our new companion site at TalkNEX.com! Full coverage of all the new Sony announcements and more at 1001 Noisy Cameras.