On the other hand, it's certainly harder to photoshop the 3/4 view. Looks like it is real, although certainly a niche product:I'm with you. It doesn't sit right with me. We'll see.
Sony RX1 costs $2799! Same A99 sensor. Electronic and Optical viewfinders coming too! | sonyalpharumors
So, something needs to fill the gap between RX1 and RX100. RX10 that uses that fab 1" sensor in a G1 X-esque body, perhaps.