My wife decided that we needed a new TV. Cool with me....a bigger screen for playing video games is OK with me. Brought him this lovely beast on clearance and much to my chagrin, the screen is like a freaking mirror. DSCF0935 by Luke Lavin, on Flickr I went back to the store to look at other models......I'd gladly pay more if I needed to get one that was less reflective. I explained my problem to the salesman and asked him which TV I should buy if reflections bothered me. He asked if I had a time machine! He said that I'd need to travel back around 3 years to get one with a less reflective matte finish screen. Apparently they are all this way now to improve contrast and look super snazzy on the showroom floor. He said to just not position it opposite a window. Fine, except my space won't accommodate a placement like that. And most of my TV watching is at night anyways, but that's almost more of a problem....see that lamp right there. It sits on a table between the couch I occupy and the chair my wife sits in. There's no way around that lamp. So we just need to get used to it. I can't believe we can land a man on the moon, but not a single TV manufacturer can make a screen that doesn't reflect everything right back at you. Sorry for the first world rant and thanks for letting me vent.